AZ-Loc https://www.az-loc.com Chinese Translation Service, Localization, Video Translation, Subtitling & Chinese Voice-overs Fri, 21 Sep 2018 15:00:47 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 https://www.az-loc.com/wp-content/uploads/2016/05/cropped-az-loc_LOGO_transparent-300px-32x32.png AZ-Loc https://www.az-loc.com 32 32 4 Signs Your Website is Ready for Chinese Customers https://www.az-loc.com/blog/website-for-chinese-customers Wed, 12 Sep 2018 10:00:36 +0000 https://www.az-loc.com/?p=25621 A Chinese website is more than just translating the texts. If you want to make it lovable and easy to use for Chinese customers, here are the quick wins.

The post 4 Signs Your Website is Ready for Chinese Customers appeared first on AZ-Loc.

]]>

4 Signs Your Website is Ready for Chinese Customers

Maria Krisette Capati, Author

12 September 2018

Customers are likely to purchase items on a website that has content written in their native language.

Although the preference of local language settings may differ from one country to another, Common Sense Advisory survey found out that “55% of the 3,002 respondents buy only at websites where information is presented in their language. For those with limited English, the preference for mother-tongue purchases increases to 80% or more.”

Meanwhile in other countries with more than half of the respondents favored purchases at properties in their languages, China has 54 percent in the record.

READ MORE >>> 5 Creative WeChat Campaigns That Tell Us Why Mobile Marketing Reigns in China

Language unlocks the increase in sales and higher conversion rates on a website. However, most importantly, when a site features content in the native language of a specific market segment such as Chinese customers, three unique selling points stand out—functionality, optimal use, and conversion (sale of items).

By observing the Chinese websites of global companies, these examples serve as crucial takeaways that we can apply for your next website translation project.

websites for chinese customers

#1 Specific details on localized payment methods

Louis Vuitton is not just selling luxury brands. A localized Chinese e-commerce website of the brand is also keen to explain in detail—written in Simplified Chinese—about the Payment Method. Alipay and WeChatPay are the two most popular mobile payments among Chinese customers. Instructions for bank transfer are also provided with step-by-step guide and verification of the customer’s identity in case they want to pick the item in the store.

how to attract chinese customers on website

Did you know China dominates the mobile payment industry with a record of US$12.8 trillion in transactions?

#2 Technical content plus Chinese translation and localization

Tesla’s order now page for every unit comes with a price tag and translated texts in Chinese—line by line—and specifications were not spared. A website that genuinely conveys what the buyer needs, especially the information they need including payment terms and specs of the unit, is a delightful read for the customer.

The secret is to translate and localize the important content they need to know. To delight Chinese customers, it means providing everything they need before purchasing.

chinese translation quick wins

According to Common Sense Advisory, “The companies that translated information to communicate with and retain their partners were 2.67 times more likely to experience revenue increases. They were also 2.6 times more likely to generate improved profits.”

#3 Intentional sign-ins and opt-ins with Chinese social media

Dior knows the importance of WeChat and Alipay integration into the Chinese website. Creating a new account or signing-in should be so easy for the shopper that it will only take a few seconds via QR code to login or access the account and even the shopping cart.

A customer can create a new account by filling in his mobile number, the most common and efficient way to opt-in a visitor. Global brands like Dior always consider that mobile and social media platforms are inseparable for Chinese customers.

Did you know Chinese customers are not keen on using email addresses for opt-ins? If you want to opt-in a customer, providing a form with his mobile number or integrating a WeChat QR code scan is a sure win. Almost everyone is using WeChat and scanning codes to subscribe on a website or e-commerce platform.

<

#4 Contact Us or Support button is connected to WeChat

As one of the most famous luxury brands in China, Michael Kors is active online, pushing content on its Chinese social media channels such as Weibo, WeChat, Youku to make sure it stays connected to customers. One of the quick wins on its Chinese website is that the “Contact Us” button is visible on the top, and when a user hovers the mouse, a customer scans the code to speak to a “Fashion Consultant” on WeChat directly.

Did you know brands can take advantage of the WeChat messaging that allows them to chat or leave voice notes to customers directly? A QR code has many uses, and as an opt-in for support, this is an essential element on a Chinese website.

If you need help in creating a custom website translation and localization, click the banner below and contact the team for free consultation.

build your business in china today

 

chinese elearning localization

Details matter when it comes to website localization. Let’s see how we can attract customers with these quick observations.

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post 4 Signs Your Website is Ready for Chinese Customers appeared first on AZ-Loc.

]]>
How Does O2O (Online-to-Offline) Work in China? https://www.az-loc.com/blog/how-does-o2o-online-to-offline-work-in-china Wed, 05 Sep 2018 10:00:32 +0000 https://www.az-loc.com/?p=25614 O2O (online-to-offline) constantly grows in China, which can also be described as frenetic, dynamic, and lucrative. What can we learn from this strategy?

The post How Does O2O (Online-to-Offline) Work in China? appeared first on AZ-Loc.

]]>

How Does O2O (Online-to-Offline) Work in China?

Maria Krisette Capati, Author

05 September 2018

The West can learn from China’s innovative e-commerce solutions to increase the sales in the digital space and brick-and-mortar shops.

O2O (online-to-offline) continually grows in China and can be described in three words: frenetic, dynamic, and lucrative. Tom Doctoroff, the author of Billions and What Chinese Want said that the country’s unique commercial landscape partly drove the adoption of this strategy.

READ MORE >>> 5 Creative WeChat Campaigns That Tell Us Why Mobile Marketing Reigns in China

O2O is like a bridge that links the online stores to the physical stores. O2O prompts online customers to buy (or visit) products or services to the actual stores. Merchants use different strategies to get them onboard via online and close the deal at the same time.

From online social platforms and other digital marketing or e-commerce solutions, the sold items are either ready for pick-up by the customer or delivered to their doorstep. So, the cycle continues. Customers complete the transactions online. They pick-up or have the items purchased online that are ready for delivery.

What strengthens the O2O (Online-to-Offline) strategy?

online to offline

#1 Chinese customers prefer to make transactions online

E-commerce is a lifestyle for a typical consumer. It’s part of our daily lives in China. The convenience of a few taps on smartphones can bring you grocery items in a few hours. With a 1.3 billion population, 802 million people are connected to the internet, 57.7 percent of the total population.

98 percent of the total internet population are mobile users. The figures also illustrate the efficiency of the internet economy where online transactions are part of the everyday life of consumers.

Booking a taxi, buying movie tickets and ordering your favorite Chinese food are delivered powered by Meituan-Dianping describes convenience at its finest.

#2 The ubiquity of mobile payments

Forget about cash. Everyone’s using WeChatPay or Alipay to pay merchants, even with the street vendors selling fruits or taxi drivers. WeChat payment arm, WeChatPay, has gained popularity and the ubiquity of mobile payments via QR code scans isn’t a novelty or a discovery when living in China.

From merchants to retail store owners to fancy restaurants and luxury boutiques, the convergence of O2O and integrated payment method pushes both homegrown and global companies to play with the strategies.

Major cities in China are already embracing cashless transactions. Imagine, food vendors post their Alipay or QR codes for customers to pay their order. Walmart opened a 1200 sqm supermarket and launched its Scan and Go, which elevated the O2O concept.

#3 Homegrown tech giants invest in technology and unique platforms

The big three – BAT, Baidu, Alibaba, and Tencent are continually improving their platforms to serve this dynamic market.

Baidu and Suning Logistics strategic partnership explores self-driving technology that may be applied to commercial use via crewless delivery vehicles by 2022. The HEMA Supermarkets are Alibaba’s initiative for the new retail that combines online-to-offline experience. Shoppers online can receive free delivery within 30 minutes. Walmart’s Scan and Go using Tencent’s mini-program has already attracted 10 million users.

The fast-paced lifestyle in major cities and increasing adoption of rural areas drive O2O to tap various sectors, which is not limited to e-commerce alone.

Good Doctor app of Ping’an Insurance Group allows patients to access diagnosis and treatment support, set appointments, and consultation with doctors via texts, images, and videos—online and doctor’s visit are only a few taps for convenience.

Why should you care?

As merchants in China, whether homegrown or foreign-owned, the adoption of O2O is undeniably tapping different sectors that push you to think outside of the box when offering your services to Chinese customers.

The complexity and uniqueness of the strategy that penetrates to the everyday lives of the customers should not hinder merchants and sellers like you to explore it and localized the system and approach.

A local partner like AZ-Loc can help you create a sustainable and actionable plan that matches your goals, budget, and what Chinese customers need.

If you need help in any type of translation project or online marketing strategies in Chinese, click the banner below and contact the team for free consultation.

build your business in china today

chinese elearning localization

We can learn a lot from the new retail experience of O2O in China

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post How Does O2O (Online-to-Offline) Work in China? appeared first on AZ-Loc.

]]>
What Are the Risks of Using MT for English to Chinese Translation Projects? https://www.az-loc.com/blog/english-to-chinese-translation Mon, 11 Jun 2018 09:00:40 +0000 https://www.az-loc.com/?p=25593 Can MT replace human translators? While this may probably be a long debate, this post will enlighten those that are often using MT in their English to Chinese translation projects. There's always a context on the tools we use and how to use them.

The post What Are the Risks of Using MT for English to Chinese Translation Projects? appeared first on AZ-Loc.

]]>

What Are the Risks of Using MT for English to Chinese Translation Projects?

Maria Krisette Capati, Author

11 June 2018

I’ve always been a fan of emerging technologies and platforms.

However, when it comes to the topics about language solutions, machine translation or (MT) is often publicized as the future of localization and translation.

Can MT replace human translators? While this question can probably be a lengthy debate between professional translators and advocates of emerging technologies, let’s find out what happens if we exclusively use MT in English to Chinese translation projects.

READ MORE >>> 4 Smart Ways to Get it Right on Chinese Translation Projects

As a multilingual writer, I found out that nothing beats the professional touch of a human translator when we work on business writing or web copywriting projects from English to other languages.

But of course, entrepreneurs are also concerned with the cost of translation. Others will prefer to use the Google Translate if they only need to check and translate an email from another language.

Being able to speak and understand both English and Chinese languages, and without fair judgment, I’d like to share the risks of using MT for your business.

English to Chinese translation projects services

#1 English and Chinese have different linguistic and grammar rules.

I am a fan of translation apps and web platforms. I use them when checking emails in Chinese or whenever I came across a web page in Chinese and instead read it in English.

The thing is, though there are similarities in some grammar rules, once you use these for complicated or long sentences, they do not make sense when translated into Chinese.

Sentence structure, when translated from English to Chinese can vary, although, by default, a SUBJECT-VERB-OBJECT in a simple, short sentence will cause no harm in the context.

But marketing materials, even emails, and complex projects like website pages require the touch of professional, skilled and niche-focused Chinese translators.

#2 Machines and computers miss the localization and context of phrases

Machine translation platforms and apps have stored data and phrases in Chinese.

Google itself has its crowdsourced-based project for its translation tool by inviting everyone to contribute, which is a fascinating way to improve the features and deliverables.

Baidu Translate, based on my experience, is more accurate than Google when translating phrases in Chinese. It’s not surprising because as a Chinese-homegrown company, the system has a massive database of Chinese phrases and sentences and words.

But one thing you can’t find, or MT can’t deliver is the localization part. And machine translators can only provide “information” or words but not the essence of the message that a company wants to communicate.

#3 Lost in translation – that could be offensive, funny, or inappropriate

And last but not the least, using MTs can sometimes result in funny or at times, inappropriate texts for the target language.

I could cite many examples as I can, but the famous KFC’s tagline “Finger-Lickin’ Good” requires a touch of a translator and copywriter to make it more culturally relevant to the Chinese audience.

If you translate it to Google, “Shouzitianhao” literally means “Finger lick good”

Another example is this Starbucks phrase which I copied and paste from the current website. It tells you something that neither Google Translate or Baidu or any MT can’t have a touch of a personal or cultural aspect not until a copywriter/translator gives breath to it.

from Baidu Translate

—-

funny English Chinese translations1

From Google Translate

Now that you have seen the disadvantages of using MTs in Chinese translation projects, I hope that this will help you in your next step if you wish to invest in language solutions.

As mentioned, English and Chinese language have differences and grammar rules when it comes to complicated, long sentences. In the context of business, MTs miss the localization process where we add a cultural touch to the sentences. And in the long run, if we settle using MT tools for big projects, this may result in lost in translation or funny or inappropriate texts which the target market find it offensive or culturally unacceptable.

If you need help in any type of translation project in Chinese, click the banner below and contact the team for free consultation.

build your business in china today

chinese elearning localization

Should we settle for MTs? When and how to use them should be considered by entrepreneurs.

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post What Are the Risks of Using MT for English to Chinese Translation Projects? appeared first on AZ-Loc.

]]>
3 Questions to Ask Before Saying Yes to that Chinese Translation Project https://www.az-loc.com/blog/yes-to-chinese-translation-project Mon, 04 Jun 2018 09:00:22 +0000 https://www.az-loc.com/?p=25579 Should you say yes to that Chinese translation project for your website or even a simple Chinese landing page? Here are three (3) questions that will help you - the global entrepreneur - figure out a strategy that will work for your Chinese web marketing.

The post 3 Questions to Ask Before Saying Yes to that Chinese Translation Project appeared first on AZ-Loc.

]]>

3 Questions to Ask Before Saying Yes to that Chinese Translation Project

Maria Krisette Capati, Author

4 June 2018

Should you say yes to that Chinese translation project for your website or even a simple Chinese landing page?

In this blog post, I listed three (3) questions that will help you – the global entrepreneur – figure out a strategy that will work for your Chinese web marketing, whether it’s a simple Chinese landing page or a huge website translation in Chinese.

READ MORE >>> Is a Chinese Landing Page a Good Investment?

When there’s a significant number of website traffic from China, translating a website can contribute to gaining more exposure to the Chinese audience. But first, consider these questions below.

Google Analytics can provide website hits, which may give you hints if your product or service can make it big in the China market.

Some questions to consider before saying yes to professional Chinese translation services

yes to chinese translation projects

#1 How much does the translator charge?

Price is a major consideration in translation from English into Chinese. I discovered this when I reviewed our data on Google Analytics – the most viewed blog post – that our CEO and founder wrote, How Much Does Mobile App Localization Cost?

Price or rate varies depending on the type of project and how Chinese translators work on it. They may charge per fixed rate or per page, others may charge per word. The article mentioned can give you the average cost.

Insider’s tip: Ask the translator(s) if they have a record of phrases and words because the honest ones will be transparent enough to help you save costs by using the CAT’s features.

#2 Do I really need a Chinese version of my site (even just a single landing page)?

Having a Chinese version of your website can help you attract a targeted audience and affect the site’s performance. For example, a well-planned localization of an e-commerce site can produce 200% increase in sales.

However, you also need to think about the size of your company, the number of products or type of services you plan to offer and the budget for this project.

Investing in multilingual website increases the conversion rate, and also most buyers are likely to purchase on that site if it’s in their native language according to research.

If you’re still starting, and have yet to know more about the market, give yourself time and (more time) before getting involved.

Aside from these, also think about your ability to promote the website in local search engines in China.

Insider’s tip: Ask the translator(s) if they also offer Baidu SEO and online marketing services packages that will help you gain more traffic and exposure on China internet. 

#3 Who will translate my website (or page)?

Stay inquisitive to the project manager or senior translator who will handle the project.

Ask if these professional Chinese translators have the skillsets in your industry because a legal translator is likely to be more effective in translating land titles and contracts compared to a medical translator.

A medical translator is efficient in translating those documents or websites that are in the healthcare, medicine, pharmaceutical sectors. If you’re looking for a translator, make sure he or she knows the nooks of the trade and the vocabulary you use.

That’s the beauty of translation, one doesn’t just translate, they must have a specialization of an industry where they already know the phrases and words they need to use.

Insider’s tip: If you plan to work with a translation agency, ask a list of translators who have previous experience in translating any work related to your industry. 

build your business in china today

chinese elearning localization

Being inquisitive will also help you understand how Chinese translators handle your projects.

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post 3 Questions to Ask Before Saying Yes to that Chinese Translation Project appeared first on AZ-Loc.

]]>
5 Creative WeChat Campaigns That Tell Us Why Mobile Marketing Reigns https://www.az-loc.com/blog/mobile-marketing-reigns-in-china Wed, 09 May 2018 08:00:23 +0000 https://www.az-loc.com/?p=25551 If you have lived in China, you can resonate with my fascination at WeChat’s features. It makes our lives convenient when processing any online transaction. Let's find out why mobile marketing in China is crucial for business growth.

The post 5 Creative WeChat Campaigns That Tell Us Why Mobile Marketing Reigns appeared first on AZ-Loc.

]]>

5 Creative WeChat Campaigns That Tell Us Why Mobile Marketing Reigns in China

Maria Krisette Capati, Author

9 May 2018

If you have lived in China, you can resonate with my fascination at WeChat’s features.

It makes our lives convenient when booking a taxi, ordering our favorite meals, or processing any online transaction.

We can process mobile transactions in a few clicks and taps.

As of this writing, WeChat has already over 1 billion active monthly users. More citizens stay connected online using this mobile app.

Global companies are also exploring ways to take advantage of its features that can help them grow their businesses both offline and online.

READ MORE >>> How Much Does Mobile App Localization Cost?

As an avid (and daily) user of WeChat, we have compiled this list to show you how global companies use it in their mobile marketing strategies.

It will also give you some takeaways, which you can also implement in the future in case you want to launch your own WeChat marketing.

mobile marketing in China

#1 Hermès on using games to win over the millennial shoppers implicitly

The luxury brand is taking advantage of Chinese millennials’ purchasing power through creative strategies such as games (mobile apps) to win over their hearts. Launching a standalone mobile app called Hermès H-pitchhh, it’s a horseshoe pitching game where users can score points when they hit the stake.

While it does seem irrelevant to launch this mobile app, it requires practice and skills to unlock each level or the “worlds.”

Hermès creatively infused the drawings and bonuses about Emile Hermès hidden objects collections and also through its “Challenge Your Friend” feature, gamers can play with other friends virtually.

#2 Michael Kors on offline to online (O2O) strategy in partnership with Tiantianpitu

Michael Kors knows the selfie obsession of Chinese consumers. The luxury brand recently partnered with Tiantianpitu, a Chinese photo editing app to execute an offline to online strategy, targeting women who make the most of their core group.

Shoppers are encouraged to join and submit photos when they visit Michael Kors retail stores that have Tiantianpitu’s technology in the mirrors. They can take and edit pictures then share it on WeChat. Participants who submit their photos get a chance to win a Bristol handbag. Promo period was from March 23 to May 12.

#3 Cebu Pacific Air on content-focus posts to attract more bookings

The Philippine airline goes beyond the mainstream blogging like how western digital marketing works. Aside from posting the super cheap rates of roundtrip tickets, the company is publishing content on its official WeChat account.

Overseas companies can create official WeChat accounts so they can use that as their marketing channel to promote content, push content and other announcements. Think of it as the best way to subscribe to a company to get the latest updates.

#4 Walmart on mini-program for seamless payments while shopping

Despite the cut-throat competition in China through the years in the retail and e-commerce industries, Walmart took a huge step recently and opened its first high-tech supermarket in Shenzhen in collaboration with JD.com to tap the seamless payment experience while shopping.

Integrating offline and online shopping, this outlet will have more than 8000 items from stir-fried clams to fresh fruits, according to Reuters. They will be available online, and shoppers will receive the ordered items if they are within the 2-kilometer radius.

Payments are made via WeChat messaging and items are delivered as fast as 29 minutes.

#5 Starbucks “Say It With Starbucks” for a more personal experience

Last but not the least, Starbucks also had its creative way to promote its brand and simultaneously engage with its customers on a more personal level with the “Say It With Starbucks” product launched on WeChat.

Share or buy a cup for a friend using the interface integrated into WeChat and consumers can write blessings and send them to friends and family.

Digital gift cards (or e-gift cards) are not new among digital marketers in China, but being able to integrate into the WeChat interface can be an effective way to monetize and also tap mobile users.

build your business in china today

chinese elearning localization

Global companies are also exploring ways to take advantage of its features that can help them grow their businesses both offline and online.

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post 5 Creative WeChat Campaigns That Tell Us Why Mobile Marketing Reigns appeared first on AZ-Loc.

]]>
How to Attract Chinese Tourists Even When You’re Not in China https://www.az-loc.com/blog/how-to-attract-chinese-tourists Wed, 02 May 2018 08:00:00 +0000 https://www.az-loc.com/?p=25538 Is it possible to attract Chinese tourists without having a presence in China? As outbound travelers increase every year, here are some of the practical tips that companies can do to grow their businesses using internet and language solutions.

The post How to Attract Chinese Tourists Even When You’re Not in China appeared first on AZ-Loc.

]]>

How to Attract Chinese Tourists Even When You’re Not in China

Maria Krisette Capati, Author

2 May 2018

You don’t have to be in Mainland China to grow your business.

Well. That is a half-truth. We still believe that presence in the market plays a significant factor to understand the behavior and engage with the consumers.

But we also want to share our insights in this post that even if you’re not in China for the meantime, and you see the increasing number of tourists in your city, then this is a good read for you.

READ MORE >>> 10 Tips on China Business Etiquette 101: Why Go East?

It’s because this growing trend, where more Chinese are willing to travel this year, is an opportunity for overseas companies to attract potential customers.

According to China National Tourism Administration, “98% of Chinese citizens were willing to take trips in 2017. 43.2 % of them were willing to take an adventure and explore natural scenery and cultural customs, 34.2% tourists want to relax and reduce pressure during the trips.”

Here are practical ways to start small and then scale the strategy in the future.

chinse tourists in hong kong

#1 Invest in language solutions

If you own a restaurant, as dining while traveling is one of the ways for tourist to experience the place and the culture, you may want to start translating your Food and Beverage collaterals such as menus, advertisements, and food descriptions.

Just like any other tourist, having to read the menu in your own language makes all the difference—consumers are likely to purchase a product or service if they understand it and feel like home.

According to Harvard Business Review, based on Common Sense Advisory’s survey. 50% of consumers consider language more than the price.

#2 Localize payment channels

Another way to attract more tourist is to have localized payment channels in your stores or shops. One of the widely used payment method – which only takes a few seconds to pay someone via mobile phone – is via WeChatPay.

The cashless society does exist. And living and traveling within China is so convenient that you don’t need to bring cash when paying merchants.

And once you go out of China, it’s quite strange to go back to paying merchants using cash, which is a bit hassle because you need to change currency when traveling.

Would it be nice if merchants overseas, especially if they are really serious about attracting Chinese consumers would accept WeChatPay or Alipay both for brick-and-mortar shops and also in their online portals?

Did you know most consumers use WeChatPay in retail shops, restaurants, and traveling?

#3 Explore offline to online promotional strategies

While most companies today see the potential of digital marketing strategies to help them grow their business, one of the things that they can also learn from Chinese companies like Alibaba is the combination of offline and online strategies to attract more customers.

For brick and mortar shops and also restaurants, this could be a gateway for engaging customers by providing real-life, meaningful customer experience, and then with a continuity of the cycle by engaging them online via mobile strategies.

A quick win for companies is to use QR codes in their ads as opt-ins for tourists that can lead them to a Chinese landing page about other products and services they offer.

China, as CNN Money put it, can’t get enough of QR codes as these are the most effective ways to promote and sell products and services.

build your business in china today

chinese elearning localization

Outbound tourism increases every year. More people want to travel abroad, so how can you promote your business even if you’re not in China?

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post How to Attract Chinese Tourists Even When You’re Not in China appeared first on AZ-Loc.

]]>
Top 10 Trends in China Market this 2018: A Guide for Global Companies https://www.az-loc.com/blog/10-trends-in-china-market-2018 Mon, 26 Feb 2018 12:00:38 +0000 https://www.az-loc.com/?p=25454 If you're not yet ready to go full-blast on Chinese website translation, investing in an attractive, compelling Chinese landing page can be your first step.

The post Top 10 Trends in China Market this 2018: A Guide for Global Companies appeared first on AZ-Loc.

]]>

Top 10 Trends in China Market this 2018: A Guide for Global Companies

Maria Krisette Capati, Author

26 February 2018

The China market is progressive in many ways.

If you have been following the market trends – in general, and also in the internet sector for many years – you have probably seen the transformation of how domestic and global companies operate.

The way they do business, how they capitalize resources and talents, and how they maximize their knowledge and experience of the market—only show that global companies should be equipped before they expand in the Mainland and even overseas.

What was once known as the manufacturing hub of the west is becoming an innovation superpower as World Economic Forum put it.

READ MORE >>> Chinese Translation and Localization Playbook on Business Growth

china market tips

With 751 million internet users as of July 2017 and a whopping 54.3% internet penetration, which is 1.1.% higher than in 2016, global companies should never overlook digital marketing and “Internet-centric” approach strategies to engage with their audience effectively.

Let’s take a look at the latest trends below and may this list serve as a guide for global companies, an overview of the market, and what to expect in the next few years.

#1 Cashless society via mobile payments

China is already living in the future with its cashless society powered by mobile payments in WeChat. And this trend will continue to grow as two payment giants, AliPay and WeChatPay, have further consolidated their popularity as the South China Morning Post put it, which are the preferred payment options among China’s wealthiest individuals.

Mobile payments have made the lives of residents more convenient when making transactions in Chinese cities. Whether they are shopping online, buying from small-scale vendors and convenient stores, or paying their dinner in a fancy restaurant, all it takes is a few taps and money is transferred quickly.

#2 Lower-tier cities are growing and are catching up with e-commerce

There is a high saturation of mobile usage and e-commerce sector in megacities. However, this doesn’t mean that global companies should stop exploring other cities. In fact, consumers in lower-tier cities are growing and are expected to spend more. According to Morgan Stanley’s report, their expected spending power could reach up to U$9.7 trillion dollars by 2030.

Global companies should watch out for these small cities, which are likely to drive growth in the next few years. These lower-tier cities provide opportunities for investors and global entrepreneurs, especially those that are in the consumer goods, domestic autos, travel, entertainment, and gaming industries.

Xuzhou and Nantong in the east, Quanzhou in the south, or Baoding in the north are some of the places that will drive national consumption, Robin Xing, China Chief Economist said.

#3 Live streaming is another way to promote products and services

As consumers become more digitally savvy and connected online, global companies need to diversify their marketing channels to engage with their target audience. Live streaming, China’s booming industry, may have reached its zenith. And although there are regulatory hurdles and rising costs involved, the luxury market can capitalize on this channel with the right strategy.

Leading luxury brands had started exploring this channel, and many advertising companies also take advantage of this model aside from the traditional video promotions. Louis Vuitton, Gucci, Dior, and among others offered live streams of their fashion shows across the main social media channels.

#4 Domestic brands are becoming popular

The domestic brands have started innovating and creating their products and services, which are becoming popular in the Mainland and outside of China. We say goodbye to China’s former identity as being a copycat, but rather the rise of these domestic brands prove that they can compete on a global scale.

This smartphone advertisement from AGM-X2 is hilarious, yet it’s something a digitally savvy millennial would love to buy. And despite China still struggling to build a global fashion brand, it can thrive within its borders as the middle-class’ income grow and talented fashion designers in Shanghai are making it big in the industry.

#5 Sharing economy a booming industry and attracting financial growth

Sharing economy is a booming industry is attracting more investors, which garnered US$778 billion of transactions in 2017. The market is also attracting financial growth where investment volume rose 25.7 percent in 2017. Popular ridesharing company Didi Dache remains the leading player in the transportation sector, beating Uber in the domestic market, which resulted in acquiring the latter in 2016.

Young Chinese consumers are embracing the sharing economy and are eager to pay for the services and spend money on experiences rather than tangible things according to Euromonitor. As on-demand services grow, localize sharing economy such as bike sharing is one of the growing markets. Ofo and Mobike are two major players in the bike sharing and had already expanded outside of Mainland.

#6 The rise Copy to China (C2C) business model in IT sector

You have probably come across the phrase “the Google of China” or the “Twitter of China” in various articles. These platforms exist because domestic companies such as Baidu who owns the most popular search engine in China understand the market better than their foreign counterparts. The tech-giants, also known as BAT – Baidu, Alibaba, and Tencent – localize the western business model to suit the needs of the consumers.

C2C business model refers to a company in China that copies the successful foreign company and then the degree of copying varies as to ensure it matches the needs of the local market, particularly touching the Chinese IT industry. The rise of C2C also fueled the growth of e-commerce and sharing economy.

While some may see this as nothing but “copying,” it’s an interesting topic of discussion how companies in China move beyond the copying and localization into innovation of their products and services.

Who else can create a seamless payment method and where you can almost do anything and everything within an app than Tencent?

#7 WeChat remains the “King of the Hill and invincible

There’s no doubt that WeChat remains the King of the Hill when it comes to mobile app usage. Known as the Swiss army knife app where you can do almost anything and everything within the app, what makes it invincible is that Tencent is smart enough when it comes to diversifying its services.

Aside from being customer-centric with a ton of new updates and features, which lock the user to almost do anything – and even have a conference call – just within the app, it offers a variety of mobile marketing options for business owners such as ads, pop-up programs, games, and mini-programs app.

Tencent is so good at building its user base that it’s so hard for companies not capitalize its technology and robust data.

#8 The booming domestic and outbound tourism

The travel and tourism sectors offer opportunities for global companies as annual records keep on increasing. The Spring Festival this March was reported to have 6.5 million travelers, the highest record number ever according to Ctrip, China’s biggest online travel platform. Many travelers prefer traveling overseas as their income increases.

This trend is an opportunity for the travel and tourism companies to explore new opportunities even if they’re not operating in China. As more Chinese travelers spend money overseas, localization of the marketing channels, products, and services is not bound by location.

Their customers may be right in front of their shops.

#9 China’s online education sector and the middle-class anxiety

Learning the English language is not an option for the middle-class especially now that China is becoming an influential global leader in many sectors. One of the middle-class anxiety as the academic circles put it, is that they might be left behind by their peers who are proficient in English. This pressure arises from a constant fear where some of their peers get ahead of the game as globalization takes place.

“Most important of all, many people worry that the worth and utility of their knowledge and qualifications could erode due to thriving technological progress, globalism, and entrepreneurship,” China.org wrote.

“This sentiment of continuous progress is propelling young white-collar workers toward a long-term remedy: education,” said Du Miaomiao, an analyst at consultancy iResearch.”

#10 Artificial intelligence (AI) and augmented reality (AR) to become a reality slowly

The artificial intelligence/AI and augmented reality/AR sectors are still nascent in China market. And while many domestic companies still struggle how to harness these technologies in their business models, Chinese attractions have invested in AR to engage with the customers.

“More than anywhere else in Asia, China has grasped the power of technologies such as holograms and augmented reality to engage a generation of travelers seeking new thrills. At least 17 billion yuan ($2.7 billion) of venture capital poured into the nation’s travel sector in the two years through 2016,”  Lulu Yilun from Bloomberg wrote.

Aside from travel and tourism, the gaming and entertainment sectors may experience more of this technology as companies continue to innovate and explore this technology. For example, AI technology is being integrated online and offline games, which allows gamers to enjoy both digital and real life like the Werewolf and Walkup games developed by Chinese companies.

Chen Yang, the founder of Walkup, said, “The gamification of a product is the future trend. In the game, we establish a motivating mechanism, encouraging users to exercise offline. In their daily routine, users enjoy the game, interact with their friends and achieve their goals of exercising every day. This is how we gain user loyalty.”

is chinese app localization for you

chinese elearning localization

Here are the trends in China market this 2018. The best time to build your business is now.

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post Top 10 Trends in China Market this 2018: A Guide for Global Companies appeared first on AZ-Loc.

]]>
What You Should Know About Cantonese and Mandarin Dialects https://www.az-loc.com/blog/cantonese-and-mandarin Mon, 19 Feb 2018 16:00:53 +0000 https://www.az-loc.com/?p=25461 What are the differences between Cantonese and Mandarin dialects? This post will also give you clarity which dubbing services you should use for English videos.

The post What You Should Know About Cantonese and Mandarin Dialects appeared first on AZ-Loc.

]]>

What You Should Know About Cantonese and Mandarin Dialects

Maria Krisette Capati, Author

19 February 2018

Are you planning to publish a video with Mandarin voiceover?

Maybe you’re thinking you should also consider dubbing it in Cantonese. But what are the differences between the two?

In this post, we listed the differences between the two spoken languages to help you in your video marketing strategy and insights as takeaways.

READ MORE >>> Chinese Translation and Localization Playbook on Business Growth

**1 GEOGRAPHY: Where it is widely used**

The two major spoken Chinese languages are Mandarin and Cantonese. Although they are technically “Chinese” they are being used in different regions.

About two-thirds of China’s population use Mandarin or Putonghua while 55 million speakers use Cantonese in China.

Mandarin is the lingua franca of China. It’s the official state language and it’s also used in Taiwan and Singapore.

Of course, megacities such as Beijing and Shanghai use it but other provinces still use their dialects.

Cantonese, on the other hand, is used in Hong Kong, Macau, and most of Guangdong province and some people in eastern part of Guangxi region use it, too.

**2 TONES: 5 tones vs. at least 6 tones**

Mandarin has four tones and one neutral tone, which technically makes it a five-tone dialect.

While both dialects are tonal languages where one sound has many meanings depending on the speaker’s pronunciation and intonation. Cantonese has at least six tones – 6 phonemic tones and 3 checked tones.

**3 GRAMMAR AND LEXICON: what are the differences **

Both dialects share the same base alphabet and Cantonese shares some vocabulary with Mandarin.

But the two are mutually intelligible when it comes to pronunciation, grammar, and lexicon.

There are also differences in terms of sentence structure like some placement of verbs. Cantonese has different grammatical particles.

**When should you use Mandarin voiceovers?**

Now that you see the significant differences between the two, it’s likely that Mandarin will be your first choice when it comes to voiceovers and dubbing.

For starters, we suggest that you use Mandarin promotional videos for your Mainland audience and also the Chinese diaspora. The residents living in abroad also use this spoken language.

is chinese app localization for you

chinese elearning localization

Need Mandarin voiceovers for your English videos? It’s the lingua franca in Mainland China.

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post What You Should Know About Cantonese and Mandarin Dialects appeared first on AZ-Loc.

]]>
5 Megacities in China Where You Can Start Your Business https://www.az-loc.com/blog/megacities-in-china-business Mon, 12 Feb 2018 12:00:32 +0000 https://www.az-loc.com/?p=25449 If you’re planning to set up your Chinese headquarters, you may want to take a look at these megacities as your starting point and see if your industry is a good fit in the area.

The post 5 Megacities in China Where You Can Start Your Business appeared first on AZ-Loc.

]]>

5 Megacities in China Where You Can Start Your Business

Maria Krisette Capati, Author

12 February 2018

Still thinking where to build your business?

If you’re planning to set up your Chinese headquarters, you may want to take a look at these megacities as your starting point and see if your industry or company’s needs are a good fit in the area.

Global entrepreneurs consider a variety of factors when choosing a city. Beijing, Shanghai, and Guangzhou, for example, are the go-to cities of multinational companies because they’re the business, government, financial, and industrial centers.

READ MORE >>> 8 Breathtaking Spots to Visit this Autumn in China

But there are also some exceptions as emerging cities in China are also growing regarding GDP per capita and economic growth. They are also attracting more investments as the government continuously invest in transportation infrastructure to connect primary and emerging cities across China.

Here are the five megacities you may want to start with:

#1 Chongqing

megacities in china chongqing

Chongqing is located in southwest China, which is one of the famous tourist destinations. It’s a direct-controlled municipality like Beijing, Shanghai, and Tianjin, and an economic hub of upper Yangtze basin.

It’s one of the old industrial bases and the industrial center of major automobiles, iron and steel, aluminum, and electronics companies. Computer and technology companies such as Foxconn and Inventec from Taiwan have set up plants in the area.

Top sectors: automobiles, communication and electronics, railway, ship, and transport equipment, processing of food, raw chemical materials, and chemical products.

#2 Shanghai

where to build your business in china

Shanghai is one of the major business hubs in China as hundreds of multinational companies set up their offices and headquarters in the city. Strategically located on the east coast, it’s China’s financial center.

Having the busiest container port, it is one of the fastest growing cities and known as a trading and shipping hub. The city has a complex transportation system composed of metros, buses, and taxis.

Many start-up companies build their businesses in the city because of the active expat networks and support. It’s also becoming a lifestyle tech start-up hub as SCMP put it.

Top sectors: automotive manufacturing, communications, computer, and electronic equipment, electrical machinery, smelting and pressing of ferrous metal.

#3 Beijing

beijing as mega city

Beijing is the capital of China and the world’s second most populous city proper.

With the development of modern service sectors, including the cultural and creative industries, many multinational – from Fortune 500 to startup companies – are flocking to the city to take advantage of the developments and programs that fill their needs.

There’s a considerable consumption demand from the locals and tourists, making it as one of the biggest markets in China. According to Beijing Municipal Commission of Commerce, new foreign companies hit 1,309 in 2017, an increase of 22% year on year.

Top sectors: telecommunications equipment, transportation equipment, chemicals, machinery, metallurgy and food making.

#4 Chengdu

Aside from being home to Research Base of Giant Panda Breeding, Chengdu is also attracting foreign companies as it pushes itself to become China’s Silicon Valley.

According to a report, there were 7,091 foreign investment enterprises at the end of 2015, and 2,727 of them are companies.

Top sectors: wholesaling and retailing, commercial and lease services, manufacturing, IT, accommodation and catering.

#5 Tianjin

China has a thing when it comes to building megacities. Tianjin, another city located in northern China, which is part of the Bohai Bay Economic Zone, one of China’s economic regions.

Strategically located near Beijing, and the Binhai International Airport as China’s major freight center, the Tianjin port caters to 400 ports in more than 200 countries.

It’s also the modern mechanic and textile hub of China and the go-to city of electronics and IT companies.

Top sectors: smelting and pressing of ferrous metal, communications, computers, electronics, motor vehicles manufacturing, food manufacturing

 

is chinese app localization for you

chinese elearning localization

Thinking where to build your business?

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post 5 Megacities in China Where You Can Start Your Business appeared first on AZ-Loc.

]]>
10 Things About Chinese New Year That Will Make You Appreciate the Culture https://www.az-loc.com/blog/10-things-about-chinese-new-year Mon, 05 Feb 2018 12:00:25 +0000 https://www.az-loc.com/?p=25445 The Chinese New Year is one of the oldest festivities around the world. While its the exact date remains unknown, it was believed it started in the Shang Dynasty around 1766 BC - 1122 BC.

The post 10 Things About Chinese New Year That Will Make You Appreciate the Culture appeared first on AZ-Loc.

]]>

10 Things About Chinese New Year That Will Make You Appreciate the Culture

Maria Krisette Capati, Author

5 February 2018

The Chinese New Year is one of the oldest festivities around the world. While its exact date remains unknown, it was believed it started in the Shang Dynasty around 1766 BC – 1122 BC.

One of the highlights of the New Year, which is also known as the Spring Festival, is the reunion of family members. This annual celebration was known to be the biggest human migration in the world.

Citizens return to their hometowns via trains, planes, and cars. Others opt to travel abroad to celebrate it.

READ MORE >>> 10 Useful Chinese Phrases When Traveling In China

Let’s take a look at the 10 interesting things about it that will make us appreciate the culture and the celebration itself.

Chinese new year festiivities

1. Unlike the official New Year and Christmas celebrations in the Gregorian calendar, the Chinese New Year is celebrated in different dates every year. It is based on the lunar calendar that usually falls between January and February. This year, it will begin in February 16.

2. It’s the longest holiday in China that lasts up to 15 days or more while the travel season lasts up to 40 days. Millions of people return home to be reunited with their families, which only shows that the Chinese culture has a strong family-oriented worldview, a characteristic of most East Asian countries like Japan, South Korea, Vietnam, and among others.

3. It’s a global festivity where various countries prepare different shows, festivals, and programs to celebrate it. There are fireworks displays in major cities during the New Year’s eve, and also cultural shows that depict the culture. For example in London, there are performances and parade on the Trafalgar Square. Chinatowns in cities all over the world have dragon and lantern parades on the streets.

4. Red is a prominent color in the culture and traditions. Some people decorate their homes with “Chunlian” or red paper strips and couplets that convey messages of good luck and health. These are placed on windows and doors.

5. Aside from these, people also clean their homes before the New Year. Cleanliness is important because they believe cleaning the properties brings good fortune and expels the evil spirits. Buying new clothes and shoes symbolizes an auspicious beginning.

6. It’s a good practice of Chinese people to settle their outstanding debts before the New Year. It signifies good fortune for businesses as well. The belief is to begin the year with a lot of energy and good vibes with friends and business associates.

7. Family members gather in the evening before the first day of the New Year for dinner. This is a time of recreation, catching up, and just spending time with other family members as most of them are busy during the entire year of work in other cities or overseas.

8. Uncut noodles or the longer the better are served, which signifies longevity and long life. Of course, “jiao zi” or dumplings are the most popular food served. The New Year’s cake called “nian gao” symbolizes reaching a new height in the upcoming year.

9. Red envelopes that have cash inside also known as “hong bao” are popular in the celebration. Children received these red packets from the elders and even employees from their bosses “lao ban” and among others. Today, these red packets have become digital that it’s easy to give them via WeChat to friends, business associates, and employees. When you’re in China and you have a WeChat, it’s likely you’re going to receive a few hong baos from friends and acquaintances.

10. The celebration has become more digitized and more modern as domestic companies like Alibaba, Tencent, and among others are capitalizing on the festivities to give red packets, allow people to collect them using smartphones, offer deals, and other activities that also spur business growth on their part.

And for those who are not in China, people can experience and have a glimpse of the culture via CCTV New Year’s Gala or the Spring Festival Gala, which is broadcasted all over the world. It’s a variety show broadcast that features both traditional and contemporary performances of artists.

chinese elearning localization

Wishing everyone a joyous and prosperous New Year!

krisette

 

Maria Krisette Capati

 

Krisette is a China-based writer and loves to cover disruptive technologies, digital trends in China, and a myriad of geeky and innovative topics. With 4 years experience in the Chinese market and startups, Krisette has gained her expertise as a China Internet specialist and is fascinated by its business ethics, language, and culture. She's a major of Business Management and Entrepreneurship and an advocate of faith-based non-profit organizations and women's rights. When she's not writing or dabbling with the team, she satiates her wanderlust as a digital nomad.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

The post 10 Things About Chinese New Year That Will Make You Appreciate the Culture appeared first on AZ-Loc.

]]>