Game Localization at its best: Discover how we localized a full mobile game for the Chinese market in just 10 days—complete with language, UI, and cultural testing.In 2024 alone, China’s mobile game revenue reached approximately USD 56.7 billion, and it’s projected to grow at a compound annual growth rate of 11.7% through 2030 (Grand View Research).
Mobile Games and Game Localization: A Booming Trend in China
Mobile games are among the hottest trends in the Chinese market. This rapidly growing industry is shaping the digital habits of Chinese netizens, especially the younger generation.
Expert Translation and Localization Services for Mobile Games
At our agency, we specialize in fast, culturally nuanced Game Localization for mobile titles, helping overseas clients deliver immersive player experiences for the Chinese market.
Case Study: Chef Wars Journeys
One of our recent projects involved the English-to-Chinese translation of a mobile game called Chef Wars Journeys. This project required expertise in food and cuisine due to the game’s quizzes and recipes.
Selecting Food and Lifestyle Chinese Translators
- The client, based in the Philippines, provided an Excel sheet with translatable strings extracted from the game.
- Recognizing the culinary focus, we selected three translators who are food enthusiasts to ensure accuracy and authenticity.
- After passing a test evaluation, the translators were assigned work based on their areas of interest.
Managing the Workflow for Mobile Game Translation
- Overcoming Challenges:
- The translators encountered typos and unclear text.
- The client’s assistance in clarifying these issues greatly contributed to the accuracy of the translations.
- Maintaining Consistency:
- The game’s quizzes had a playful and witty tone, which needed to be preserved in Chinese.
- To ensure consistency, a group chat was created, including the translators, an editor, and the project manager.
- Delivering Results:
- The project involved 43,290 words and was completed in just 10 working days, including translation, proofreading, and QA checks.
This workflow wasn’t just about translation—it was a full Game Localization cycle, involving creative adaptation, linguistic accuracy, and teamwork under pressure.
Positive Client Feedback
The client reported positive feedback from their customer, noting that their Chinese liaison was very satisfied with the translation quality.
Support for Post-Translation Review:
Though we weren’t tasked with an app review, we offer bug-tracking services to help identify and fix incorrect translations.
Why Localize Your Mobile Game for the Chinese Market?
The Chinese market offers a massive user base, with players spending significant time on mobile games. Localizing your game into Chinese ensures greater exposure and engagement with this audience.
Our Standards: Quality Games Deserve Thoughtful Localization
Not all games are a good fit for our team—and that’s intentional. We believe Game Localization should serve content that uplifts, entertains, and connects people across cultures. That’s why we choose to work only with games that meet high standards in creativity, gameplay, and social responsibility.
We don’t take on titles that include excessive violence, sexual content, or promote addictive mechanics that prey on vulnerable players. Our goal isn’t just to translate; it’s to represent games we’re proud to help bring into the Chinese market. We believe in creating a positive impact through every localization project we take on.
By focusing on games with wholesome or constructive themes—whether educational, puzzle-based, culinary, story-driven, or adventure—we ensure that our team’s work aligns with our values. This also results in better audience reception, more organic engagement, and longer player retention in family-friendly markets like China.
If your game emphasizes creativity, strategy, humor, or learning, we’d love to work with you. Because when the content is good, the localization can shine—and so can your reputation.
Let Us Help You Reach Chinese Players
Do you have mobile games that need more exposure? Thinking of introducing them to the Chinese market?
We specialize in translation and localization projects to help you capture the attention of Chinese players. Contact us today to get started!
