Introduction
Did you know there’s an alternative way to test the market if you’re not yet ready to invest in a professionally translated Chinese website?
If you have website visitors from China or a customer database but are unsure about building an effective bilingual website strategy, this guide will help you understand your options.
Why Invest in a Chinese Landing Page?
A Short-Term, Cost-Effective Solution
A Chinese landing page is a good investment for short-term goals. Sophie and I recently discussed its advantages, and her insights might help you in your decision-making process.
Chinese consumers are more digitally connected than ever, with most using mobile phones to browse, shop, and pay via services like WeChat Pay. This presents a great opportunity for overseas businesses receiving traffic from Chinese users.
Who Should Consider a Chinese Landing Page?
1. Small-Business Owners with a Tight Budget
Starting an online business requires significant investment in tools, hosting, and marketing campaigns.
- If you have a notable number of visitors from China, a landing page is the cheapest way to provide basic company info.
- As Sophie explains, “A Chinese landing page is the fastest and cheapest way to engage with your Chinese audience. The price/value ratio is highest in the short term.”
All you need is short, punchy English text, which can be translated and used without setting up hosting servers or building a Chinese website. This can cost less than $70 USD.
2. Businesses Looking to Increase Exposure and Test the Market
A Chinese landing page includes translated content with basic SEO, such as Chinese keywords and phrases, to help you rank on local search engines.
If you’re in the pilot stage or testing the market, this option allows you to:
- Create exposure.
- Focus on short-term goals without expecting long-term results.
- Offer free digital products in exchange for customer information for future use.
It’s also useful for companies with a global strategy that want to preview their offerings before fully entering the Chinese market.
3. Companies Avoiding Hosting Costs
If you want to avoid technical challenges like hosting requirements, a Chinese landing page is ideal.
- You don’t need to register a dot-CN or dot-COM domain when hosting with HK servers.
- Sophie adds, “Dot-CN domains require a physical entity in China, and obtaining an ICP from the Internet authority takes more time than creating the site and hosting combined.”
Things to Consider About a Chinese Landing Page
A Temporary Solution for Short-Term Goals
While a Chinese landing page is cost-effective and fast, it’s a temporary solution. Consider these limitations:
- If users are directed from the landing page to an entirely English website, it creates a poor user experience.
- This disconnect may cause users to drop the session without engaging further.
Conclusion
A Chinese landing page is a quick, temporary solution to achieve short-term goals, whether you’re testing the market or looking to expand into China.
Let us know if this option suits your business needs!
