5 Reasons Why English Taglines Fail in Chinese—and How to Fix Them
English slogans rarely work in Chinese. Learn why—and how to localize taglines with impact using cultural insights, poetic rhythm, and A/B-tested messaging. This article is a practical guide for business owners, marketers, and creatives who want to craft taglines that resonate in both English and Chinese markets. It explains why English taglines fail in Chinese …