3 Smart Chinese Online Marketing Strategies Global Companies Use

How Global Brands Succeed in China’s Mobile-Driven Market As of 2025, China has surpassed 1 billion 5G subscribers, accounting for over 70% of the country’s mobile connections. This rapid adoption underscores the nation’s mobile-first landscape, presenting significant opportunities for global brands. To thrive, companies must localize their online marketing strategies, adapting to China’s unique language, …

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Should You Translate Your Website into Chinese? Ask These 3 Questions First

Before you localize your site for China, ask yourself these 3 key questions. It could save time, money—and your reputation. Thinking of translating your website into Chinese? Ask these 3 crucial questions to decide if it’s the right move for your business and avoid costly mistakes. READ MORE >>> Is a Chinese Landing Page a …

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Chinese Dubbing for Animation – How Global Brands Can Start

Thinking about dubbing your animation into Chinese? Here’s how to choose the right voice talent, studio, and workflow for success. What is Chinese Dubbing? Chinese dubbing is the process of replacing the original language of a video with a professionally recorded Chinese voice track, ensuring perfect lip-sync and emotional accuracy. Unlike basic voice-over narration, dubbing …

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5 Ways to Attract Chinese Tourists Without a Local Office

Want more Chinese tourists but don’t have a China presence? Use these 5 practical tips to win travel bookings and build brand awareness remotely. Leverage Chinese Social Media Platforms hinese travelers rely heavily on platforms like WeChat, Weibo, Xiaohongshu (Little Red Book), and Douyin for travel inspiration, shopping, and food choices. Even if you don’t …

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Translation, Localization, or Transliteration? How to Choose the Right Approach for Your Chinese Content

Trying to reach a Chinese audience? Learn the key differences between translation, localization, and transliteration—and discover when to use each for websites, print materials, or brand names to connect more effectively and boost your success in China. READ MORE >> Should You Work with a Freelance Chinese Translator or a Chinese Translation Agency? – What are …

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9 China Market Trends to Watch in 2025

Planning to expand in China? Stay ahead with these 9 key market trends shaping Chinese consumer behavior and business opportunities in 2025. Discover the 9 most important market trends shaping China in 2025—from WeChat dominance and live streaming to the rise of domestic brands and outbound tourism. A must-read for global businesses looking to grow …

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5 Chinese Technical Translation Mistakes to Avoid

Avoid costly translation errors in Chinese technical documents. This guide walks you through the top 5 mistakes and how to prevent them. The Importance of Expertise in Chinese Technical Translation Industries That Require Technical Translation 1. Overlooking cultural nuances 2. Working with amateurs 3. Neglecting to provide editable source files 4. No organized file submission …

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Cantonese vs Mandarin: What Global Brands Must Know for Effective Video Localization

Planning to localize your videos for a Chinese audience? Learn the key differences between Cantonese and Mandarin—tones, grammar, usage, and when to choose each for voiceover and dubbing success. READ MORE >>> Chinese Translation and Localization Playbook on Business Growth 1. GEOGRAPHY: Where it is widely used The two major spoken Chinese languages are Mandarin …

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How to Save Money on English to Chinese Translation

Learn smart ways to reduce costs without sacrificing quality in English to Simplified or Traditional Chinese translation—perfect for growing businesses. READ MORE >> 2 Important Things to Consider When We Translate English to Chinese Traditional 1. Are Simplified and Traditional Chinese Mutually Intelligible? 2. When to Use Simplified vs. Traditional Chinese? 3. Can I Translate …

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