Baidu – 5 Things You Should Know About China’s Leading Search Engine
Baidu isn’t just “China’s Google”—it’s a search engine with its own rules, tools, and ranking factors. From Webmaster Tools and Mobile Instant Pages (MIP) to HTTPS authentication and culturally adapted content, success on Baidu requires a strategy tailored for Chinese users. If your site is localized, fast, and mobile-friendly, you’ll gain more visibility and trust in China’s massive online market.
