It’s time to go an extra mile with your marketing strategies. Chinese copywriting can help you communicate with your audience better. Words matter. And so are the right words, which resonate to every age group.
But what does that “trans-creation” mean?
Translating your English content and “trans-creating” them will give life on your content.
It’s when a Chinese copywriter recreates your brand’s content with a cultural touch. It has to be punchy. It has to be both creative and emotional where the consumer can’t help but get the WeChatPay and buy the item.
READ MORE >>> 5 Creative WeChat Campaigns That Tell Us Why Mobile Marketing Reigns
When Culture and Audience Shape Copywriting Success
A skilled copywriter is not just a good translator. While translation and localization are important, true success lies in understanding the marketing message and its cultural impact.
Apple’s iPhone 6 Case Study
When Apple launched the iPhone 6, its simplified Chinese slogan was:
📌 比更大还更大 (A direct translation of “Bigger than bigger”).
However, Chinese netizens found it amusing and created humorous variations. Recognizing this, Apple adjusted the slogan to:
✅ 岂止于大 (“It’s not just bigger”) – a version already used in Taiwan and Hong Kong markets.
This highlights the importance of transcreation—the process of adapting a message creatively while maintaining its intent, tone, and emotional appeal.
Where Does Transcreation Add Value?
Transcreation is essential when investing in:
✔ Brand slogans and taglines – Ensuring they resonate locally.
✔ Marketing campaigns – Adapting humor, emotions, and messaging.
✔ Advertising materials – Making ads culturally relevant.
✔ Product descriptions – Aligning with consumer expectations.
💡 Successful copywriting goes beyond words—it connects with culture! 🚀
1 WeChat Official Page
WeChat has more than 1 billion monthly active users as of this writing. It’s like the Facebook of China but a more ubiquitous app that can almost do anything and everything.
For businesses, a WeChat Official Page is like a Facebook fan page. Punchy Chinese copywriting and description about your company serve as assets for you. You can gather your followers, send them to push notifications and call them to take action. For example, direct them to your website or online shopping platform.
The official page is like your elevator pitch to your visitors. Copywriting must be sweet, short, and clear.
2 T-Mall, Taobao, or local e-commerce sites
Netizens have a short attention span. T-Mall, Taobao and other homegrown e-commerce platforms are full of content already. When you visit these sites, the pages are too noisy and cluttered.
But there’s a science behind it, so how can you attract shoppers and mere spectators alike?
Give life to your product descriptions and how your services work.
Chinese shoppers love to read and rely on peer recommendations, too. ✨Take a look at the global brands’ T-Mall spaces.
3 Advertisements on PPCs
Placement of characters in ads is crucial on pages. That’s where a skilled copywriter needs to dig deeper on the right words and slogans in the first few lines.
Copywriting should also target the right demographics for the services or products. For example, if you want to invest in PPC (Pay Per Click) in Baidu ads, you need to know specific keywords. These phrases or keywords should be present in the ad itself to drive quality traffic.
The ad placements with quality copywriting should be relevant to search queries. Again, they need to be punchy and creative.
The Importance of Character Placement in Ads
Ad copy placement plays a crucial role in capturing audience attention. A skilled copywriter must carefully craft the first few lines with the right words and slogans to maximize impact.
Targeting the Right Demographics
Successful copywriting must align with the intended audience. Whether the goal is brand awareness or conversions, the message should resonate with the right demographic group.
For example, in Baidu PPC (Pay Per Click) ads, using relevant keywords ensures that the ad reaches users searching for specific products or services.
Optimizing PPC Ads with Strong Copywriting
To drive quality traffic, ad copy should:
✅ Include targeted keywords within the first few lines.
✅ Be concise, engaging, and relevant to user queries.
✅ Align with search intent to improve CTR (Click-Through Rate).
Relevance & Creativity in Ad Placement
Effective ad copy must match search queries while also being punchy and creative. Strong headlines and calls to action (CTAs) increase engagement and improve ad performance.
💡 Conclusion: A well-crafted PPC ad with the right character placement, targeted keywords, and compelling copy significantly enhances ad effectiveness. 🚀
4 Active social networking sites
Aside from WeChat, there are useful social networking sites where most of the post-80s and 90s hang out. From Sina Weibo and Douban to Zhihu, good copywriting can add more credibility to your posts.
For global brands, take advantage of these social sites if you’re on a targeted approach. Hang out where your customers usually browse. Douban is popular among youngsters. A lifestyle and social platform to share ideas.
A combination of copywriting and photos will do wonders for your followers.
Those as mentioned above are for the online marketing strategies. We all know that print-ads like brochures and flyers still need a touch of copywriting.
If you’re active on any of these platforms, you may want to discuss more on how you can be more engaging and creative. One of our native Chinese copywriters can assist you.
Do you find this thought-leadership piece article helpful? Do you need help in localization strategies in any of these industries? Feel free to contact us or grab this Chinese New Year promo to get you started on your goals this year.
