Companies spend a lot of time, money, and efforts to corporate training. But according to Dr. Eduardo Salas, an expert on corporate programs, one of the reasons why it fails is the lack of analysis on the “training needs.”
McKinsey & Company’s report in May shows that only 40% of CLOs (Chief Learning Officers) believed that their initiatives are ineffective and yields low ROI and other several factors.
However, these things should not deter companies from exploring these investments.
If only they understand that there’s no one-size-fits-all on training, then they should consider language, culture, and demographics as key contributing factors for effective training modules and e-learning materials.
Western companies should always include localization in the strategy especially if they’re focusing on the Chinese market.
Localization of e-learning modules and advanced virtual experience
The internet is a driving force of globalization.
The diversity of employees is a starting point for a comprehensive assessment of the training needs.
The problem with western companies is that they require employees to have exceptional English language skills, yet overlook the subtleties of cultural differences and language of their counterparts.
Most e-learning modules only provide facts and information, but how Chief E-Learning Executives engage with their Chinese teams using these digital content is another story.
When working with Chinese counterparts – global companies need to add a cultural touch on these materials aside from the interpretation and translation.
It’s how the message is conveyed – especially if all modules are in a virtual library – that matters.
Why it’s a good investment: Companies such as GE, Motorola and Philips are stretching out their corporate training budget up to 2-3 times via training portals and virtual learning experiences. Adoption of mobile platforms and cloud-based tools will accelerate the training speed and process.
Nurturing the employees’ overall well-being
As Richard Branson, CEO of Virgin Group put it, “If you take care of your employees, they will take care of your customers.”
It’s the same when it comes to training and nurturing employees overall well-being.
As technology drives globalization and speed, there’s a need to equipping employees the latest trends and best practices; it will also improve their digital literacy to serve customers better.
Starbucks is one of the global companies that “appears to have an edge over some rivals in China, some experts said. It invests in training and its employees are efficient, consistent, cheerful and often speak some English,” Reuters wrote.
One of the drivers of today’s workforce are the millennials. And per PwC, 52% say opportunities for career progression is the most desirable quality in a workplace, and 35% want training and development programs.
Of course, beyond the training that involves knowledge-based and facts, employees stay longer when they feel the employer’s eagerness to invest in their future. In return, loyalty is earned.
Why it’s a good investment: Improved digital literacy and skills of employees give companies the opportunity to innovate and enhance their technologies to serve customers better; it also provides career satisfaction among employees.
Boost Employees Productivity by 50%
When employees feel that they are the driver seat of the business and the company builds a culture of trust, they are likely to stay and enthusiastic to develop their skills.
By using e-learning modules, the productivity among employees is increased by 50% according to IBM.
Companies save 50-70% in training costs as companies shift to digital formats such as having a training portal for everyone to study at their own pace.
The use of webinars and webcasts, product demos and other virtual content, whether in audio or video formats can provide a better learning experience, especially if they are localized in Chinese.
Why it’s a good investment: Aside from the increase in productivity, it also saves companies a lot of training costs. Digitization of content is a contributing factor.
Increase your productivity by 50% with corporate training localization in Chinese