Timing sets the motion for new opportunities in the agricultural industry today.
Liu Chang, chairman of New Hope Liuhe Co., the largest agricultural business group said that the biggest challenge for the past 30 years is the rapid urbanization. It has resulted in the massive migration of farmers, moving to mega cities for new work, yet she’s “hopeful” regarding US-China trade.
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As of this writing, things are starting to change as the Chinese government shifts its priorities and bullish in promoting agricultural products’ quality and investments.
In the state council meeting in the first quarter this year, two things were discussed: to cut the use of pesticides and enhance the developing high-standard farmland.
New opportunities for global companies to work with Chinese farmers
“Nearly 600 billion yuan ($87.4 billion) will be invested by the central government in the next five years to build at least 26.7 million hectares of high-standard farmland by 2020. Investment from regional governments and social sectors will also be encouraged,” the State Council Information Office of PRC reported.
But what does this initiative had to do with global agri-tech companies?
If you’re in this sector and would like to explore the market in China, whether through partnerships with the locals, sharing new technologies to facilitate the development, or promote your products and services to farmers, then you can use Chinese video translations as your first step.
How other companies use them?
Educating farmers, potential investors, and partners
Videos are the most effective ways to share your insights about the best practices in farming and other agricultural activities.
For instance, this video produced in partnership between USDA-NIFA and the University of Maryland Extension has Chinese subtitles about Avian influenza that has swept across American poultry farms.
With subtitles in Chinese, the farmers can learn the preventive measures and guides—from logistics to security to hygiene.
Promoting the products and sharing the story
Another way to use videos in Chinese is to promote your products and share how you do it.
Billy Goat, an Australian-based skin care company did a great job in weaving the story – how they raise and take care of the goats, how they manufacture the products, and what are the content of the product – and at the same time, build credibility among potential customers.
Produce documentary and build authority on best practices and beliefs in farming
One of the best ways to build credibility and authority in your field, especially in the agriculture industry, is to produce a documentary. You can show the best practices and insights about farming in your country.
Obe Organic Farm’ s traditional Chinese subtitles not only showcases the company’s core values in farming, but also the verdant oasis of Australian farms, an interview with the owner, and how they cultivate their animals by feeding the with nutrient-dense food, ensuring that customers get the 100% grass-fed beef.
Make the best out of the video contents that you have already – translate the video content into Chinese and share it with your Chinese audience, and you may see high return on investment.
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