You can never go wrong with video marketing as long as you use the right tools and understand where your audience hangs out.
In China, different video platforms are overlooked because most global marketers focus on popular social media channels like WeChat and Weibo.
There’s nothing wrong with that, too. Depending on the demographics and goals you want to achieve, there are other ways to amplify your message across China social media channels and websites.
Videos are one of them. In the west, we’re familiar with YouTube, Vimeo, Instagram, Facebook, Snapchat, Vine, and among others.
In China, there are also good platforms to explore for your digital marketing efforts. Imagine, there are more than 600 million online video users as of the writing. According to new research, the number of paid subscriptions on China’s online video platforms is set to exceed 300 million this year.
Here is a list of some popular Chinese short video platforms based on popularity in 2023:
- Douyin (抖音): Known as TikTok internationally, Douyin is one of the most popular short video platforms in China. It allows users to create and share short videos with various creative features.
- Kuaishou (快手): Kuaishou is another major short video platform in China, offering a wide range of content, including lip-syncing, talent displays, and everyday life videos.
- Xigua Video (西瓜视频): Operated by ByteDance, the same company behind Douyin/TikTok, Xigua Video focuses on a variety of short-form videos, including news, entertainment, and lifestyle content.
- Meipai (美拍): Meipai is a short video and live-streaming app that gained popularity for its creative video editing features and filters.
- Bilibili (哔哩哔哩): While originally known for animation and gaming content, Bilibili has expanded into short video content, and users can find a variety of short videos on the platform.
- Weibo (微博): Weibo is a microblogging platform in China, and it also features short video content. Users can share and discover short videos on their timelines.
- Momo (陌陌): Initially a social networking app, Momo has integrated short video features, allowing users to share and discover short video content.
- Tencent Video (腾讯视频): Tencent Video is a comprehensive video platform that includes both long-form and short-form content. It features a variety of short videos, including user-generated content.
- Pear Video (梨视频): Pear Video is known for its short news videos, covering a wide range of topics and providing concise news updates.
Please be aware that the popularity and landscape of short video platforms in China are subject to change, and new platforms may have emerged since the time of writing. It is advisable to check the latest information to stay current with the rapidly evolving social media landscape.
Nevertheless, translating your video content into Chinese and uploading it to the above popular video platforms can be a highly rewarding investment. This strategy increases exposure for your product or service offerings among the Chinese audience, resulting in a potentially significant return on investment.
At AZ-Loc, we have expertise in translating video content to and from Chinese. Feel free to reach out to us for a cost-effective plan tailored to your content translation needs.